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Tag: ads
Now That’s Drinking the Kool-Aid
Q&A: Microsoft’s Windows marketing chief says Apple’s ‘scared’ | Business Center | Macworld:
“I think [the way] they’re responding to our advertising is a reflection of what’s happening out in the market (both IDC and the NPD Group show Mac sales dropping in the U.S. in recent months).
They’re scared. The Ad Age survey shows how our brand is coming alive through three things: the ads, hitting our commitment to build a fantastic product with Windows 7, and around delivering the truth about the ‘Apple tax’ and the value you get when you go with Windows.”
(Via Macworld.)
It’s hard not to laugh at such delusions. Apple isn’t sleeping on Microsoft, but scared? Jokes. I love the misdirection on the sales figures. Every manufacturer saw their sales slump, except Apple saw it’s sales slump the least. Notice no mention in the interview of the Zune or Windows Mobile versus the iPod and iPhone respectively. Methinks somebody is projecting some fear.
Worth Every Penny
Mac vs. PC: What You Don’t Get for $699 – BusinessWeek:
“PC makers in the Windows camp have done everything possible to make their products progressively worse by cutting corners to save pennies per unit and boost sales volume. There’s good reason Apple is seeing healthy profits while grabbing market share. It refuses to budge on quality and so charges a higher price. Rather than running ads that seem clever at first but really aren’t, the Windows guys ought to take the hint and just build better computers.”
(Via BusinessWeek.)
How a $699 really costs $1500 but all you really get is $699 worth of computer.
Paying for the Name
Microsoft’s latest ad attacks Mac aesthetics, computing power — RoughlyDrafted Magazine:
“The strangest point of this ad is that Giampaolo didn’t get the portability, battery life, and power he was looking for, he just ended up with a cheap-appearing machine that obscured its real technical limitations under a flashy layer of misleading, specification-oriented marketing, the very thing he thought he was avoiding with HP: buying a brand rather than a computer. And that’s exactly what Microsoft wants people to do: buy its brand rather than a computer that does what they want it to do.”
(Via Roughly Drafted.)
Great summary on why Microsoft can’t even sell itself. It has to sell others. I wonder how Dell or Lenovo feel about this ad.