“‘And are the ads working?’ he asked rhetorically. ‘In an independent survey, we asked 18- to 24-year-olds—or they were asked, ‘Who offers the best value, Apple or Microsoft?’ You can kind of see Apple was comfortably ahead despite the fact they — well, despite whatever the facts are. Our ads started in April of ’09. You can see kind of what the perception changes have been so far.'”
And that’s when you know Microsoft is speaking out of both sides of its mouth. Apple is beating them despite the ads. In other words, people don’t believe the hype.