It Begins…M$ vs. Apple…Yeah Right!

WSJ.com – Apple Slams Music Service From Rival Microsoft
This article is a masterpiece of PR. It has lessons for us all.
First, where is the so called slamming of Microsoft? Basically this is to read the article which basically says, “M$ opened it’s music store today.” So what? We all knew they would. Apple, for its part, was a bit belittling but there were no Zell Miller-esque rants or slams.
Second, Apple in its wisdom tried to make this a non-event, which is exactly what it is. But never fear boys and girls! Apple is watching closely and will provide stiff competition. It’s like Bush “not thinking” about Osama bin Laden. ๐Ÿ˜‰