First my Dad. Next I’m sure my technophobe Aunt. I’m just waiting for her call after my Mom chats her up about the thing.
I’m now convinced about adjusting my parents accounts using Parental Controls. I’ve long been a tough love advocate with them figuring they should be exposed to what they have to deal with on a computer. When the inevitably stumble, be there with iChat to help.
But since it looks like Apple has a Second Coming of the Mac, I’ve had a change of heart. I’m going to start favoring the human side more like the author said and downgrade their accounts to SimpleFinder. Get them some of that iPad experience today.
Mac sales ‘defy all logic,’ says analyst | Mac | Macworld:
“Apple could grab more market share if it lowered prices, but O’Donnell wasn’t holding his breath. ‘The talk on the street is a $799 notebook,’ he said, referring to persistent rumors that Apple will introduce a lower-priced MacBook this year. ‘But I don’t think they care about prices. They’re all about making profit.’”
Q&A: Microsoft’s Windows marketing chief says Apple’s ‘scared’ | Business Center | Macworld:
“I think [the way] they’re responding to our advertising is a reflection of what’s happening out in the market (both IDC and the NPD Group show Mac sales dropping in the U.S. in recent months).
They’re scared. The Ad Age survey shows how our brand is coming alive through three things: the ads, hitting our commitment to build a fantastic product with Windows 7, and around delivering the truth about the ‘Apple tax’ and the value you get when you go with Windows.”
It’s hard not to laugh at such delusions. Apple isn’t sleeping on Microsoft, but scared? Jokes. I love the misdirection on the sales figures. Every manufacturer saw their sales slump, except Apple saw it’s sales slump the least. Notice no mention in the interview of the Zune or Windows Mobile versus the iPod and iPhone respectively. Methinks somebody is projecting some fear.
MacBooks sweep Consumer Reports laptop ratings | Laptop | MacUser | Macworld:
“The venerable publication gave the company top rankings in three of its notebook categories: 13-inch machines, 14-inch to 16-inch laptops, and 17-inch models.
The MacBooks bested their competitors, despite the lower cost of many of the Windows machines rated.”
And that’s what the laptop hunters ads always seem to miss: you go cheap, you get cheap.
Mac vs. PC: What You Don’t Get for $699 – BusinessWeek:
“PC makers in the Windows camp have done everything possible to make their products progressively worse by cutting corners to save pennies per unit and boost sales volume. There’s good reason Apple is seeing healthy profits while grabbing market share. It refuses to budge on quality and so charges a higher price. Rather than running ads that seem clever at first but really aren’t, the Windows guys ought to take the hint and just build better computers.”
How a $699 really costs $1500 but all you really get is $699 worth of computer.
Microsoft’s latest ad attacks Mac aesthetics, computing power — RoughlyDrafted Magazine:
“The strangest point of this ad is that Giampaolo didn’t get the portability, battery life, and power he was looking for, he just ended up with a cheap-appearing machine that obscured its real technical limitations under a flashy layer of misleading, specification-oriented marketing, the very thing he thought he was avoiding with HP: buying a brand rather than a computer. And that’s exactly what Microsoft wants people to do: buy its brand rather than a computer that does what they want it to do.”
(Via Roughly Drafted.)
Great summary on why Microsoft can’t even sell itself. It has to sell others. I wonder how Dell or Lenovo feel about this ad.
Netbooks killing off sickly Windows PC sales â€” RoughlyDrafted Magazine:
“That has hit Microsoft particularly hard, resulting in an 11% drop in profits over its year ago quarter and plans to cut 5,000 jobs over the next year and a half. On the other hand, Apple posted its best quarterly results ever, with 9% growth in its Mac sales over the previous year.”
(Via RoughlyDrafted Magazine.)
This what happens when you have to focus on making great products in order to survive.