Louis CK: Live at the Beacon Theater…Cheap!

Louis CK shows how a disintermediated artist can make money, control his/her brand, and provide added value to the customer. Continue reading

Louis CK: Live at the Beacon Theater:

The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we’ve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58). This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video. [emphasis mine] They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely. This way, you only paid $5, you can use the video any way you want, and you can watch it in Dublin, whatever the city is in Belgium, or Dubai. I got paid nice, and I still own the video (as do you). You never have to join anything, and you never have to hear from us again.

(Via The Loop.)

Information on the internet is costly to produce, near costless to distribute, but marketing can be an issue, a costly one at that.  Louis CK has an established brand so he can take the risks in production and let the viral nature of the Internet do its thing.

The experiment was successful but it’s not a game changer for Louis CK per se.  (If you doubt that, you put out $250,000 for production and see how viral your show goes.)  He just cut out a middle man, made more money and we saved some.  That’s the game changer for the big distribution, really marketing, companies.  Social networking is not good for their business model.  Not at all.

Read his whole post.  A lot to learn there.

Louis CK: Live at the Beacon Theater…Cheap!

Louis CK shows how a disintermediated artist can make money, control his/her brand, and provide added value to the customer. Continue reading →

Louis CK shows how a disintermediated artist can make money, control his/her brand, and provide added value to the customer. Continue reading

In Ways that Seem Inconsistent

Disturbing allegations of Apple connected with Digitude given Apple’s consistency. Continue reading

Apple may be using patent troll to do its legal dirty work:

It’s not clear just how complicit Apple is in Digitude’s business, but EFF staff attorney Julie Samuels told TechCrunch that if Apple was deliberately aiding Digitude’s patent trolling, “it would be horrifying.” And even if Apple were somehow coerced into settling with Digitude, Samuels doubts that “Apple didn’t have any other options.”

As we noted recently, Apple has a tendency to use its intellectual property in ways that seem inconsistent. For instance, an Opera developer claims that Apple has a pattern of using patents to slow down the W3C’s open standards process, while promoting open standards when it gives Apple leverage against its competitors. This situation with Digitude seems similar; Apple opposes the tactics of patent trolls when they come after iOS developers, but seems to support them if it aids its ongoing legal battle for dominance of the smartphone market.

(Via arstechnica.com)

Disturbing to say the least!

In Ways that Seem Inconsistent

Disturbing allegations of Apple connected with Digitude given Apple’s consistency. Continue reading →

Disturbing allegations of Apple connected with Digitude given Apple’s consistency. Continue reading

Budget Predictions For 2012: Expect Even Less

Stan Collender’s almost-last-of-the-year Roll Call column tells you everything you need to know about what’s ahead next year…and why you should believe him. Continue reading →

Stan Collender’s almost-last-of-the-year Roll Call column tells you everything you need to know about what’s ahead next year…and why you should believe him. Continue reading

Carriers with Low IQ’s

Sen. Franken is not the guy you want asking hard questions. Continue reading →

Sen. Franken is not the guy you want asking hard questions. Continue reading

The Fed’s $7 Trillion Secret Loan Program

The Fed has some ‘splainin’ to do! Continue reading →

The Fed has some ‘splainin’ to do! Continue reading