Paying for the Name

Microsoft’s latest ad attacks Mac aesthetics, computing power — RoughlyDrafted Magazine:

“The strangest point of this ad is that Giampaolo didn’t get the portability, battery life, and power he was looking for, he just ended up with a cheap-appearing machine that obscured its real technical limitations under a flashy layer of misleading, specification-oriented marketing, the very thing he thought he was avoiding with HP: buying a brand rather than a computer. And that’s exactly what Microsoft wants people to do: buy its brand rather than a computer that does what they want it to do.”

(Via Roughly Drafted.)

Great summary on why Microsoft can’t even sell itself. It has to sell others. I wonder how Dell or Lenovo feel about this ad.

Leave a Comment