The Price of Disgust – Freakonomics – Opinion – New York Times Blog

The Price of Disgust – Freakonomics – Opinion – New York Times Blog:

“But most people do not think like economists. When offered 10 percent or 20 percent or even 30 percent of the total, they are disgusted by the inequity — and willing to pay the price for that disgust by rejecting the offer.”

(Via Freakonomics – Opinion – New York Times Blog.)

Talk about “bounded rationality!”

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