It Begins…M$ vs. Apple…Yeah Right!

WSJ.com – Apple Slams Music Service From Rival Microsoft
This article is a masterpiece of PR. It has lessons for us all.
First, where is the so called slamming of Microsoft? Basically this is to read the article which basically says, “M$ opened it’s music store today.” So what? We all knew they would. Apple, for its part, was a bit belittling but there were no Zell Miller-esque rants or slams.
Second, Apple in its wisdom tried to make this a non-event, which is exactly what it is. But never fear boys and girls! Apple is watching closely and will provide stiff competition. It’s like Bush “not thinking” about Osama bin Laden. 😉

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