Apple’s Squeeze Play Part II

Apple announced the new iMac G5 today and true to Apple form it’s sleek and “enchanting” and has the predictable “wow factor” that boost sales and to delight of Apple’s investors, the share price.
This cycle is not new and this is why the market always corrects itself after a new product launch. Apple is a product company and thus must innovate to be true to its brand and simply survive. The media and the usual pundits (talking heads really) conveniently forget this, perennially predict the company’s demise, and then, wonder of wonders, a new product launch arrives and they claim that Apple is once again on the road to riches. You’d think somebody would have caught on after almost 3 decades!
Actually, the financial industry has. Invest when the demise predictions invariably come and sell when the going gets good. Make a tidy profit.

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